The Hard Part

Tonight is all about what you can hold, touch and feel, and the journey from ambition to a physical product in your customers hands.

Meet Cycle CC, Europe’s industrial design club, designing for  the world's biggest brands. With SomebodyMakeIt, we invite you to a night out of the ordinary tech week program. Expect live prototypes, AIoT and design, a brand-led challenge, and candid stories, including Angry Birds’ Mighty Eagle on branding and Random Ventures on what makes hardware investable.